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Balance (advertisement)
''Balance'' was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to American television audiences.〔Dawson, Chester (2004). "Lexus: The Relentless Pursuit", pp. 119-120. John Wiley & Sons (Asia) Pte Ltd., Singapore. ISBN 0-470-82110-8〕 It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the flagship Lexus sedan. The advertisement received several awards and was emulated by later versions.
==Synopsis==
The advertisement showed the Lexus LS 400 on rollers, with a set of champagne glasses stacked on its hood.〔''Car & Driver'' v.37 1991 Jul-Dec, "Life with Lexus LS 400", p. 5〕 The LS400 engine and drivetrain were required to quickly accelerate from stop and shift through all the gears to reach the equivalent top speed of over per hour. Despite the quick shifts and the fast speed, the LS 400 engine produces no vibrations to upset the champagne glass pyramid, and not one drop of liquid is spilled. The narration reads, "After years of intense work, Lexus is ready to celebrate...because even at the equivalent of 145 miles per hour, the Lexus LS 400 is designed to stir the soul...and not much else."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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